TikTok is no longer just a viral entertainment app; it is a full-blown search engine and a massive social commerce hub. The integration of TikTok Shop has fundamentally changed how media buying works on the platform. If you are still running traditional “traffic” campaigns to an external website, you are leaving significant money on the table.
Performance Max (PMax) is a core campaign type in almost every Google Ads account today, but leaving it entirely unsupervised is a recipe for wasted spend. In 2026, the best media buyers aren’t fighting the AI; they are actively steering it.
In 2026, Meta Advantage+ Shopping Campaigns (ASC) have evolved from an experimental automation tool into the default engine for e-commerce growth. However, the algorithm isn’t magic—it only amplifies the inputs you provide. For direct-response e-commerce accounts, ASC is the recommended starting point, but success requires a strategic shift from manual tweaking to data governance and creative volume.